Something I often hear from friends and family is; "Why don't your increase your prices? They are too low." I usually just respond with "Nah."
I set my prices according to the prices of the thrift stores I frequent. Some places sell jeans for $2 and some places have them priced at $8.99, so ours will be around 5$. Simple as that.
I want Black Cat Ko to be accessible to all. Everyone should be able to experience that confidence boost when you find a pair of jeans that makes your butt look great; or that moment someone compliments your shirt and you can say “THANKS, IT WAS 4$!”
Clothing that makes us feel good IS NOT a luxury. Plain and simple.